Goodyear enjoyed adorning the skies with their iconic Goodyear Blimp across 2011 and 2012. In 2013 we have chosen to focus our marketing activities in different areas. This in turn means that the Blimp will no longer fly in the UK, but it will continue to fly in America.
Going forward, the Goodyear brand will primarily be using their famous Wingfoot, which appears in their logo. This will support the new communication platform ‘Made to feel good’, which is focused on creating a community of feel good drivers. Goodyear will continue its productive work in the areas of road safety whilst also ensuring that drivers feel safe and understand the importance of their tyres on their vehicle.